About Our Founder

Dr. Fahima Alam graduated from the University of Hertfordshire obtaining a PhD in Digital Marketing, with a specialist focus on AI and chatbots

With a deep-rooted passion for innovation and storytelling, Dr. Alam bring years of brand consulting experience to the table, helping businesses build bold, human-centered brands that connect and convert.

Founder of Itzel Brand Lab – where strategy meets soul – Dr. Alan works closely with startups and small businesses to craft authentic brand identities, supercharge customer journeys, and unlock the power of AI-driven marketing.

Whether you’re launching something new or looking to elevate your brand game – she’s here to help you scale smart, grow fast, and stand out in a noisy world.