Brand Strategy & Positioning
Learn how effective your brand position is.
When you choose to work with Itzel Brand Lab, we will conduct a brand audit to learn what is, and what isn’t working, and how we can help you grow.
Our Brand Strategy Process
1. Brand Audit
The first part of the process is an audit. In order to work with you, we need to learn from you. Based on this, we will be able to understand your strengths and weaknesses, and what makes your brand so unique
2. Brand Strategy
While still keeping what is unique about your brand at it’s core, this stage is about positioning. Based on what we learn from the audit, we will be able to create a foundation to move forward while keeping your input valuable.
3. Brand Outline
This is your brands identity. What colors represent you best? Does your logo need an update? We want to make sure your identity matches up with your strategy and help you work on finding the right identity
4. Brand Perception
As much as we need to learn from you, we need to learn from your audience. Customer analytics are an integral part of what we do. We want to help you stay connected with your core customer, while also introducing you to a new market.
5. Brand Checks
We want to continue working together to see how these changes effect your brand. We want to know what you do and don’t like. This is a partnership and we want to make sure we keep a healthy relationship with all of our clients.
